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What would the future fashion flagship store be like?
‘Heid.com flagship store’ opened the first flagship store in Neuchatel, Swiss at the end of December 2013 by the design collaboration between Zaha Hadid, a world renowned architect and Staron® with Heidi.com, a famous fashion brand of Swiss. It is collaboration on material, architecture and fashion giving a novel sense to each area.
IN NEUCHATEL, SWITZERLAND
Interior design reminding full future emotion of Zaha Hadid, and fashion items for casual, but sporty, minimal pattern and color look are designed harmoniously. Unique curve and volume that is called the unique style of Zaha Hadid is outstanding.
Space, furniture and wall of flagship store are manufactured with ‘Pure White’ of Staron®. Imitation marble Staron®, which is free for formation was perfect to create smooth furniture and space of Zaha Hadid style. The charm of imitation marble Staron® is that it can be transformed by imagination of designers and soft and that smooth design is available.