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IBS (International Builder Show) Press Release
Practical Beauty? Look No Further, Staron Tempest Offers Best of Both Worlds
Samsung\'s new collection has quartz-appeal with benefits of solid surface

LOS ANGELES- As demand increases for countertops in the solid surface and engineered stone categories, Samsung provides new options for builders and homeowners with Staron Tempest a solid surface alternative specifically designed with a look that rivals natural stone and quartz. Yet, it offers all the features and benefits that builders and homeowners demand of solid surface. The line can be previewed at the International Builders\' Show in Orlando Feb. 7 to 10, 2007. Visit the Staron booth, W191.

"Tempest is a unique and versatile surfacing product," notes Dale Mandell, national sales manager for Staron Surfaces. "There\'s a new visual dimension with Tempest that is like nothing else we\'ve offered. While it has the look of natural quartz, it still offers the practicality of solid surface, making it ideal for any residential or commercial application."

The Visual Difference -It\'s in the Depth
Inspiration for Tempest stemmed from the need for a surfacing option that provides the aesthetic of natural quartz and stone with the properties of solid surface. The result is a new generation of surfacing product that offers a unique visual depth through larger,translucent particulate randomly dispersed throughout the matrix.

Practical Beauty - Offering What Stone Can\'t
Despite its quartz-like appearance, Tempest allows benefits that stone surfaces don\'t, including its seamless appearance and nonporous, hygienic properties. Additionally, Tempest surfaces can be fabricated in to configurations nearly impossible with stone, including fully coved backsplashes and seamless integration with Staron sinks and bowls. Insets and patterns can also be incorporated into the surface for added aesthetic appeal and maximum customization.

The 10 Staron Tempest colors include Horizon, Shell, Rattan, Caraway, Russet, Cinnamon, Sierra, Dapple, Milestone and Coffee Bean. In addition to these, Staron also offers 62 colors in its Staron Solid Surface line, 14 colors of Staron Quartz, as well as all-acrylic
Staron sinks and bowls.

Staron Tempest is available throughout North America via a network of authorized distributors. Visit the Staron booth at IBS, W191, to view all of the Tempest colors and find a distributor in your area.

Staron Surfaces by Samsung. Customers now have three great surfacing options - high performance Staron Solid Surfaces, luxurious Staron Quartz and the versatile Staron Tempest. All combine natural beauty with design sensibility to offer a variety of colors and patterns. Durable, stain-resistant and hygienic, Staron Surfaces makes the design and selection process easy. For more information about Staron and application ideas, please visit www.staron.com or call (800) 795-7177.

FACT SHEET
Established 1938
Headquarters Cheil Industries, Inc.
Samsung Cheil Building
702-2, Yoksam-dong, Kangnam-ku
Seoul, Korea 135-080

U.S. Office
Samsung Chemical USA, Inc.
14251 E Firestone Boulevard
La Mirada, Calif. 90638
Tel: (562) 926-5520
Fax: (562) 926-9930

Solid Surface and
Tempest Distribution Network

Simco Distributing (Northwest, Alaska); Edgebanding Services, Inc. (Mountain); Rugby, IPD
(Southwest, Midwest, Northeast, Florida); New Start, Inc. (New Mexico); Sunderland Brothers Co.(Midwest); The Hardwood Group (South, Southeast); Pacific American Lumber (Hawaii); Leeza Distribution, Inc. (Canada)

Quartz Distribution

Network
South Star Enterprises (Eastern Tenn., Western N.C.); National Wood Products (Southern California); Sunderland Brothers Co. (Midwest); Rugby, IPD (Chicago and Indiana); Patterson Supply (Northeast Florida); Stone Source, Inc. (North Carolina, South Carolina)

Product Overview
Staron Surfaces by Samsung offers three distinct surfacing solutions: high performance Staron Solid Surface, luxurious Staron Quartz and versatile Staron Tempest. All three combine natural beauty with design sensibility to provide a variety of colors and patterns for homes and commercial applications. Durable, stain-resistant and hygienic, Staron surfaces make the design and selection process easy.

Product Information Toll-free: (800) 795-7177

Web Site www.staron.com

Executives S.B. Choi, Director, Korea
Sean Yoon, Vice President, U.S.
Dale Mandell, National Sales Manager, U.S. and Canada

Media Contact Mindy Meyring, mmeyring@purdierogers.com
Tim Coghill, tcoghill@purdierogers.com

Purdie Rogers
5447 Ballard Ave. NW / Seattle, Wash. 98107
Tel: (206) 628-7700 / Fax: (206) 628-2818



FREQUENTLY ASKED QUESTIONS (FAQ)

Q: What is Staron Tempest?
A: Staron Tempest is an acrylic solid surface alternative designed to provide a look similar to natural stone and quartz with the benefits of solid surface.

Q: How is Tempest different from Staron\'s other lines, Solid Surface and Quartz?
A: Staron Tempest is a new generation of solid surface specifically designed with a look that rivals natural stone and quartz. Unlike classic solid surface, Tempest features highly translucent particulate within the material. The result is a unique, eye-catching aesthetic that allows light to refract within the material instead of reflecting off the surface. This creates a surface that has visual depth and is less opaque. Despite its quartz-like appearance, Tempest allows benefits that quartz and granite surfaces don\'t, including its virtually seamless appearance. Tempest surfaces can be crafted into shapes and configurations nearly impossible with stone or quartz.

Q: Are there different fabrication and finishing options available with Tempest?
A: Yes. Tempest can be fabricated in a range of ways, providing endless design options, including a variety of edge finishes, a seamless backsplash and integration with all-acrylic Staron sinks and bowls. Insets or patterns can also be crafted into the surface for an added aesthetic feature. Tempest surfaces can be finished to a permanent satin or high-gloss sheen.

Q: Is Tempest hygienic?
A: A nonporous material with smooth, impenetrable seams, Staron Tempest is inherently hygienic, as it does not contain fissures or spaces for germs, mold or bacteria to grow. Surfaces like laminate, tile and granite have grout lines or ridges, prime places for bacteria.

Q: Why would someone use Tempest over traditional solid surface?
A: Staron Tempest is a great option for consumers, designers, remodelers and home builders looking for a surfacing material that resembles natural stone and quartz but has the design versatility and hygienic properties of solid surface. Because Tempest is only a fraction of the weight of stone, it can be fabricated and installed easily. Plus, shapes and countertop configurations impossible with stone are relatively easy with Tempest, including shower walls and custom tub surrounds.

Q: Can Tempest be used in places other than homes?
A: Tempest\'s endless design possibilities make it ideal for commercial-use applications. With its hygienic properties, Tempest is one of the few surfaces approved for use in healthcare facilities and commercial food service areas. Staron Tempest is also ideal for use in a range of hospitality settings.

Q: How do I care for Tempest?
A: Simply wipe clean using warm water and mild soap. Use of glass or other ammonia-based cleaners are a great way to achieve a non-streak shine.


Staron Tempest FAQ, page 2
Q: Will placing a hot pan directly on the surface harm it?
A: While Tempest is heat-resistant and remains stable and undamaged up to 212 degrees F, it\'s recommended to always use a heat pad or trivet, or to have heat rails incorporated into the surface next to your stove. High heat or flame can damage the surface, but it can be repaired in most cases.

Q: Can you cut directly onto Tempest?
A: You can, but it isn\'t recommended. Cutting directly on Tempest surfaces can scratch or cut the surface. Fabricators will often provide a small piece of Tempest for use as a cutting board.

Q: Should it be damaged, can Tempest be repaired or refinished?
A: Yes. Scratches and cuts can be buffed away with a scrubbing pad and a mild abrasive cleanser. Tempest can also be repaired and refinished, leaving the surface looking like new.

Q: In what colors is Staron Tempest available?
A: The 10 Staron Tempest colors include Horizon, Shell, Rattan, Caraway, Russet, Cinnamon, Sierra, Dapple, Milestone and Coffee Bean.

Q: How is Tempest installed?
A: Staron Tempest should be installed by trained and licensed fabricators in order to ensure full warranty coverage.

Q: How long will my Staron Tempest surface last?
A: Through proper care and maintenance, Tempest surfaces can last for years. Tempest carries a 10-year limited warranty for homeowners which is transferable should you sell your home.

Q: How can I find a local fabricator or get color samples?
A: You first should locate the Staron distributor nearest you which can be done online at www.staron.com. A distributor will point you in the direction of retailers and fabricators who stock and install Tempest in your area.

Q: How can I request a product brochure?
A: Product brochures are available by calling the Staron toll-free number, (800) 795-7177, or by visiting the Web site, www.staron.com. Product brochures can be mailed directly to your home.


CORPORATE AND PRODUCT BACKGROUNDER

Samsung

Headquartered in Seoul, Korea, Samsung is a world-class leader in technology. Established in 1938, Samsung employs approximately 229,000 people worldwide and has sales revenue of $141 billion. Samsung has five business areas: electronics, machinery, chemicals,
finance and trading and services. Staron is a part of Samsung\'s chemical division and is manufactured by Samsung\'s parent company, Cheil Industries, Inc. Samsung Chemical USA, Inc. is located in La Mirada, Calif.

Staron Surfaces

Staron Surfaces offer three distinct surfacing solutions: high performance Staron Solid Surface, luxurious Staron Quartz and versatile Staron Tempest. All three combine natural beauty with design sensibility to provide a variety of colors and patterns for homes and commercial applications.

Staron Tempest
In 2007, Samsung unveils Staron Tempest, an easy-to-maintain solid surface alternative specifically designed with a look that rivals natural stone and quartz. Tempest also provides benefits that stone surfaces don\'t, including a seamless appearance and its nonporous, hygienic properties. Additionally, backsplashes and Staron sinks and vanity bowls can be incorporated seamlessly into the surface. Insets and patterns can also be incorporated into Tempest for added aesthetic appeal.

Staron Tempest is available in 10 colors, each of which contain large, clear particulate matter, giving the surface a unique depth.

Staron Quartz
Samsung introduced Staron Quartz in 2006. The luxury quartz collection resembles the look of natural stone, but comes with added benefits, including color and pattern consistency and a nonporous nature. Unlike stone, Staron Quartz does not require routine sealing, and staining and discoloration are never an issue. Its durability is ideal for the everyday use of countertops. More
than 90 percent of the composition of Staron Quartz consists of natural quartz crystals - the hardest component of natural granite.

Staron Quartz initial product offering includes 14 colors that range from rich blacks and browns to a deep midnight blue.


Staron Solid Surface
High-performance Staron Solid Surface has been available throughout North America since 1999. As a multipurpose surface, Staron Solid Surface is commonly used for kitchen countertops and bathroom vanities, but is also seen in numerous commercial applications. Unlike other materials, Staron Solid Surface is nonporous, warding off unwelcome mildew and bacteria, stain and impact-resistant and has a smooth, consistent appearance.

Staron Solid Surface is available in more than 60 colors that complement a range of design styles in both homes and commercial settings.

Solid Surface Kitchen Sinks and Vanity Bowls
Introduced in 2003, Staron all-acrylic Solid Surface kitchen sinks and vanity bowls are available in nine models and three neutral shades. Staron sinks can be integrated with solid surface countertops for a smooth, continuous surface that eliminates grout lines and makes cleaning easy.


Staron Corporate and Product Backgrounder, page 2

Design Versatility
Unlike other surfaces, the inherent design versatility of Staron Solid Surface and Tempest allows both products to be formed into almost any shape or size. Staron\'s Solid Surface and Tempest products can be fabricated as one continuous surface, so seams are virtually undetectable. Decorative edge treatments, color inlays and specialized options including routed drainage channels leading to the sink and heat rails next to stoves for hot items are also available.

Residential Applications
Solid surface and Tempest make elegant and practical surfacing options for everyday residential uses. Ideal for kitchen countertops and bathroom vanities, Staron Solid Surface and Tempest can also be used for backsplashes, tabletops, shower walls, tub surrounds, sinks, windowsills and home office furnishings. Backed by a 10-year limited warranty, Staron Surfaces
provide long-term value.

Commercial Applications
Staron Solid Surface and Tempest are attractive, durable and easy-to-maintain surfaces for commercial settings. Often used for office desktops and partitions, reception areas, retail displays and healthcare settings, Staron Solid Surface and Tempest are
two of only a few materials approved for use in food service areas, including restaurant tables and bar surfaces. Both homogeneous materials, each products\' color is consistent throughout the countertop, making it easy to buff away scratches.
Staron Solid Surface and Tempest are also renewable- they can be refinished to look like new.

Where to Find Staron Surfaces
Staron Solid Surface and Tempest are available from a network of distributors throughout Europe, Asia and North America. Staron Quartz is available through distributors in selected areas of the United States.

Trade professionals can locate a distributor in their area by logging on to www.staron.com. Homeowners can find Staron Solid Surface at specialty kitchen and bath retail stores and showrooms. For information regarding the availability of Staron\'s surfacing products,
contact Samsung at (800) 795-7177.
Attachment 1: SAM_IBS2007_Tempest_FINAL electronic1.pdf
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